The Refined Feline presented its luxury cat furniture products at the 1st Annual New York City Pet Show on May 22nd to the 23rd. For the first time we presented our newly designed litter box furniture to the public. Our Refined Litter Box and Refined Litter Box Electric products are now made in the US and are built with a stile and rail frame. They still have a reversible entrance, storage drawer, and sliding botton tray for easy litter access. Our Corner Litter Cabinet also has the same stile and rail design. Listening to consumer feedback on earlier models, we included a larger plastic litter tray. An external litter catch will be offered with each litter box to catch stray litter as cats exits the litter box.

While the NYC Pet Show was dominated by dogs, we did have many cat enthusiasts stop by our booth and offered their compliments on our products. Some even brought their cats to the show. The cats took right to the Lotus, scooping out the crowd from above. The show also featured guest speakers which included Beth Adelman who spoke about “What do cats want from their litter box” and Anne Hohenhaus who presented “Cat myths debunked.”

Next year we plan to take our show on the road, attending consumer pet shows around the country. Maybe we’ll be in your town

Cat Tower and Litter Box Furniture presented at the NYC Pet Show

Cat relaxes on the Lotus Cat Tower

A Sphynx peers over the crowd from on top of the Lotus

Cat Clouds Cat Shelves wins Pet Age Pinnacle Award

The Refined Feline’s Cat Clouds Cat Shelves was named the winner of the 2010 Pet Age Pinnacle Readers Choice Award!

Pet Age is a trade magazine for the pet industry. They select their winners based on retailer’s interest in products featured in their magazine. Of all the products featured in 2009, our Cat Clouds Cat Shelves was the winner in the Cat category.

We at The Refined Feline pride ourselves on innovative design and appreciate the recognition for our efforts. This award further justifies retailers’ desire for high quality products that pet and pet owners will love.

The Cat Cloud Cat Shelf frees up floor space while giving cats a place to climb and perch. It’s available in multiple colors and its comfortable pad is replaceable.

Cat Cloud Cat Shelf in White

Potential buyers at 2010 Global Pet Expo discuss cat furniture needs at the RefinedKind Pet Products booth.

From March 26th to 28th RefinedKind Pet Products exhibited our luxury line of cat furniture at the 2010 Global Pet Expo held in Orlando Florida. 800 exhibiters attended along with 5000 buyers from around the world. This was the first time we attended the Global Pet Expo and we found it quite a success.

We received compliments on not only the products we offered but on the booth design. A living room was recreated completed with sofa, coffee table, and rug to help buyers visualize how our products would work in their customers’ homes.

Our current line was presented including our Lotus cat tower and our newly designed Refined Litter Box. Now American made with metal knobs and a classic stile and rail design. Also exhibited were some new litter boxes and cat/dog beds. We hope to bring these new designs to market by the end of this year.

Not only were domestic buyers interested, but international buyers as well. Those living in Japan, Brazil, and Europe should hopefully see our products available for purchase soon.

Overall it was a successful trade show and we hope to attend another soon to spread the word about our products.

We have launched a “Feed 500 Feline” Holiday Drive. The goal is to feed 500 shelter cats for 30 days. The best part is YOU get to vote who receives the funds.

This is how it works: For every eligible cat furniture product purchased we will feed x amount of cats for a day. For example, if a Lotus Cat Tower is purchased, we will allocate enough funds to feed 30 shelter cats for a day. If a Refined Litter Box is purchased, we will allocated funds to feed 10 cats for a day. There are nine products eligible for the program on our web site, TheRefinedFeline.com.

• Lotus Cat Tower
• Little Lotus Cat Tower
• Refined Litter Box
• Refined Litter Box Electric
• Corner Litter Cabinet
• Catemporary Cat Tower
• Catemporary Cat Corner
• Cat Clouds Cat Shelves
• Kitt-In Box Cat Bed

The ultimate goal is to raise enough money to feed a total of 500 hungry shelter cats for 30 days.

We have launched a “Feed 500 Feline” Holiday Drive. The goal is to feed 500 shelter cats for 30 days. The best part is YOU get to vote who receives the funds.

This drive will last from 11/24/2009 to 12/31/2009 on purchases made on TheRefinedFeline.com or its partners between these dates.

The top 10 shelter vote getters will receive the funds distributed evenly. To vote on which shelter should receive the funds follow this link http://www.therefinedfeline.com/holiday-feed-500-cats.cfm. No purchase necessary to vote. So visit the link to vote, tell your friends, and help get the word out. Remember them more products purchased the more we can help your local shelter.

We are happy to do our part to help feed shelter cats in need. Economic hardship decreases donation levels from the public, and support from local governments. The Feed 500 Felines holiday drive will ensure that cats continue to be well fed as we get through this difficult time.

Happy Holidays!

Here read the article about the winner of the Petfinder’s.com Adopt-A-Shelter program for which we provided the cat furniture.

Lisa Tenter sits with adoptable cats in the newly remodeled cat room at Central Minnesota Animal Care & Control. Photo by SCtimes.com J. Wachter

The Refined Feline joined forces with Petfinder.com to promote a cat room makeover contest to animal shelters around the country. The winner would receive over $1,300 of cat furniture from our company.  Out of 100’s of entries a winner was selected:  Central Minnesota Animal Care and Control.

On October 24th we flew from New York to Minnesota to help Lisa Tenter, director of CMACC, and her team assemble and install their new furniture. 

Tenter entered the cat shelter makeover contest because they wanted to make a communal cat room but had no funding or any idea of what furniture to place in the space. They fell in love with The Refined Feline line of cat furniture and wanted to have it as the main focal points of the room.

“This makeover will provide cats with a room to stretch, play, and relax just like they were in a home setting.” says Tenter. “The atmosphere is expected to reduce shelter stress in these cats making them less prone to illness and disease. This aspect gives them a better chance at ultimately being adopted into a new forever home. It is also expected to reduce their length of stay at the shelter.”

CMACC has on average 15-20 cats available for adoption. They plan to place 4-5 vaccinated/altered cats into the new room when it is finished.

“The shelter as a whole will benefit from the fact that more people will want to visit the shelter to see the new “cat lounge”. And many may visit more often.” Said Tenter. ” Not only is it healthy for the cats, potential adopters will be able to see and visit with free-roaming cats in a more home-like environment. Making it easier for the adopters to pick out their new friend.”

 We are happy to help this cat shelter in need and we hope to run this contest annually. 

The CMACC building

Their cat room before the make over

 

 

On the left: Kittens await their new cat room. On the right: Terry Tenter assembles a Little Lotus.

On the left: I put together a Refined Litter Box drawer. On the right: Terry and I install the Catemporary Cat Tower & Shelves.

On the left: Director Lisa Tenter and I stand with a Lotus. On the right: newly painted and furniture area for the cats

 

Before and After. I think it's a big improvement!

 

Dog Proof Litter Box

Funny how we got this shot of the cat sticking his tongue out at the dog.  It’s a perfect shot for the product its promoting.. a dog proof  litter box.

So it’s actually two pictures photoshopped together. To get the dog and cat to look the right way and position themselves the right way, at the same time, would have been too difficult. So we took the dog and cat shots separately then photoshopped them together. First we shot the dog, moving that big body in place as the owner stood in the corner getting his attention to look the right way.  Next it was the cats turn. He was very well behaved and actually stayed in place. The owner stood off camera while the photographer snapped away.

As the shots are taken they are loaded to a computer to view. My eyes lit up when I saw that one shot had the cat’s tongue sticking out about to lick his nose.  Completely accidental but completely perfect as well. Don’t you think!

If you have a local shelter in need of a make over, forward them the link http://www.petfinder.com/admin/ to apply.

Applications will be taken until June 30th.