As a busy owner of a business, you get wrapped up in so many things and you sometimes don’t take a step back to see what you got. One day I looked over our web site and realized, wow we have a pretty ugly web site. It started out pretty nice. Nice clean design, simple to understand pages. However, after two years it appeared pictures were slapped on, text ran all over the place, and images were old. We needed a make-over.
We had a three prong strategy 1) Take better pictures 2) Clean up the site design and navigation 3) Add features consumers wanted.
So we hired a top photographer, a set designer, a pretty model, and recruited some friendly cats to reshoot all of our old cat products as well as our new products. We’re very happy how they came out. They definitely portray our products in a more luxurious light.
Our new site is easier to navigate, separating our product line from our other site’s features. Finally, we added an “Ask Our Vet” section. Our resident veterinarian Dr. Julie Pomerantz, takes questions from site visitors. Feel free to ask her questions of your own!
If you have suggestions on what else you’d like to see on our site, please let us know.